Video marketing on YouTube is gaining momentum as an essential strategy for a company’s integrated marketing plans. Interactive online elements like videos are attractive to website visitors because they help communicate product and company messages in an engaging way. But as search engines place more relevance on videos, this “nice to have” marketing tactic has become a critical element in search engine optimization and generating public relations buzz activity.
Ideas for Creating YouTube Marketing Videos
There are countless ideas for generating YouTube marketing videos for a company. When it comes to online videos, quality production is not always as important as intriguing content and messaging. They can range from simple photo montages to sophisticated video productions with on-screen company executives.
Here are some video content ideas to consider when creating YouTube marketing videos.
- Company news announcements
- Introduction of a company or product partnership
- Product videos to highlight benefits or features
- Customer testimonial videos
- Event recaps from tradeshows or special events
- How-to instructional videos
- Industry knowledge and expertise showcases
- Photo montages of client projects, products, or accomplishments
Generating Website SEO Traffic with YouTube
The most important step in tapping into the power of YouTube video marketing is making sure videos have properly assigned keywords for SEO optimization. When videos are optimized with relevant keywords they are more likely to be seen in search engine results (such as Google, Yahoo! or Bing), YouTube video search results, and YouTube related video results. Generating SEO traffic to your video will ultimately help generate traffic to your website.
Uploaded marketing videos should include keywords in the following places:
- Video titles
- Video descriptions
- Video keywords in “tags”
In addition to video keywords and a company website link in the video description, be sure that the corporate YouTube video channel also includes a full profile with keywords and a link to the company website.
YouTube Video Marketing for PR Buzz
YouTube marketing videos are an effective way to generate positive public relations exposure and buzz for a company at little or no cost. When integrated well with traditional public relations tactics, a social media PR strategy using social media networks such as YouTube can complement public relations efforts very well.
The popularity of sharing YouTube videos through social sharing sites such as Facebook or YouTube helps extend the reach of company marketing videos beyond YouTube. This viral marketing effect of sharing videos on social media and embedding videos on websites further assists the video’s search engine ranking and SEO impact. Building a broad library of video marketing ideas for YouTube will help ultimately ensure more PR buzz for a company, while positively impacting overall search engine optimization.
Diane Seltzer - Diane is a branding, pr and social media marketer with experience ranging from advertising to corporate marketing and consulting.
