A well-organized website press room gives media representatives vital company information for feature editorials and media coverage. A website press room is also an opportunity for companies to promote recent accomplishments and a company vision to media, customers, prospects and potential investors.
Follow these tips and content ideas to ensure that website media press rooms fully support PR goals and objectives for media coverage and proper company representation.
Tips for Website Press Room PR Content
A press room is an essential content component of any company website. Here are some tips for setting up and organizing a company website press room with basic content sections that give media representatives the tools they need for potential editorial features and media coverage.
- Press releases. A company website press room should include all recent press releases or company announcements, preferably organized in a descending date order with the most recent new release listed first. Typically, a press room has a summary of press release titles that click through to web pages that contain the remaining content of the news release.
- Company overview. Media representatives expect to see general company boiler copy as well as company backgrounder content in a website press room. Information about key company executives is also good for potential press interviews.
- Press coverage. A website press room is a good place to showcase previous news coverage and feature stories in publications. Add links to online media coverage or link to a PDF reprint of print publication coverage. Most publications will require permission for online reprints but welcome the additional exposure to the publication.
- Investor information. If a company is public, or seeking private equity investment, basic investor information should be included in a website press room as well as investor-specific company contacts.
- Contact information. Be sure to include contact information for key company contacts for media inquiries and executive interview requests.
New Public Relations Content Ideas for Press Rooms
Companies can make their website press room even more valuable to media representatives, investors and customers with additional public relations content ideas that provide value-added company news information.
New public relations content ideas for website press rooms include:
- Offering downloadable, press-ready images with press releases to make it easy for media representatives to cover company news online or in print
- Leveraging social media as a public relations strategy by having links or feeds to social media sites
- Highlighting a company blog or other useful content-generating outlets for public relations
- Providing information on key partners and associations to elaborate on partnership press releases or relevant partner accomplishments
- Promoting company products, services or mission statements through company videos and linking to a company’s video marketing channel on YouTube
Keeping content in a website media press room fresh, accurate and informative is the most important goal for thorough public relations representation. Expanding basic website press room PR content with new and innovative ideas will give media representatives the tools needed to effectively cover company news and accomplishments.
Source
- Marketing by Peter Bennett
Diane Seltzer - Diane is a branding, pr and social media marketer with experience ranging from advertising to corporate marketing and consulting.
