Blogs are a great way to communicate to customers and prospects while continually generating fresh content for companies. Thoughtfully planned blog posts can help a company’s website ranking and indexing on search engines, as well as a company’s PR buzz. However, many companies struggle with developing a good pipeline of blog post and content ideas to keep a flow of valuable and relevant content going.
By planning ahead with some careful keyword research and a strategic outline of blog post and content ideas, companies can stay ahead of the content generation curve with well-optimized blog posts.
Creating Blog Post Content Ideas for Companies
Ideas for blog posts can come from any area of a company. There should be variety in content with a good mix of informational, promotional, and entertaining blog posts. Blog posts should feel like a glimpse “behind the scenes” of a company and cover content not already found on a company website. Use of photos, quotes, and other impactful tidbits of information will help make the content unique and engaging.
Here are some potential ideas for creating blog posts for a company:
- Customer or client profiles
- Product benefit overviews
- Event previews or recaps
- Company partnerships
- Highlights of unique product or service applications
- In-depth overviews of press releases or company announcements
Improving SEO with Blog Post Content Ideas
After a list of blog post content ideas is generated, a carefully planned list of keywords should be aligned to each post. It is helpful to keep targeted keywords in mind while writing each post to properly weave the keywords into the blog post.
Using targeted keywords is important to ensure blog posts have maximum impact on a website’s search engine page ranking. A company can improve SEO by having well-indexed blog posts for relevant keywords, and ultimately get more website traffic.
Developing a Blog Post Idea Schedule
Putting target dates or deadlines on a blog post idea list will help companies maintain a schedule of blog posts. A blog post list will be much easier to tackle if a schedule is assigned.
Be realistic when developing a blog post idea schedule to stay on track with a good flow of content. Schedules are only good if they can be kept. Identify company resources for generating timely content for blog posts and determine a realistic number of blog posts per week or per month to publish. It is also a good idea to leave flexibility in the schedule for covering timely events or news in blog post.
A well-planned blog post schedule that is keyword optimized will help a company’s blog post and content ideas maintain a good flow of fresh content with improved website traffic.
Diane Seltzer - Diane is a branding, pr and social media marketer with experience ranging from advertising to corporate marketing and consulting.
