Diane Seltzer

Topic Editor - Marketing/PR
Diane Seltzer, Topic Editor - Diane Seltzer
Diane Seltzer, Topic Editor - Diane Seltzer

As the Marketing/PR Topic Editor, Diane Seltzer+ is a seasoned marketing communications, branding and social media consultant with a broad range of experience marketing a variety of industries and products. With a diverse business background ranging from advertising account management to corporate marketing and marketing consulting, Diane offers a unique perspective on marketing strategies and implementation. Finding and effectively utilizing cost-effective marketing tools has been a focus throughout her career.

Small Business Marketing Tools

Diane is the the founder of Small Business Marketing Tools, (www.SBMarketingTools.com) a guide to free or low-cost marketing tools, resources and strategy ideas for small businesses to improve their advertising, branding, public relations, direct marketing, social media marketing, websites and overall business productivity.

For more small business marketing and productivity resources, check out Small Business Marketing Tools

Also connect with Small Business Marketing Tools on these social networks:

Boating Industry

An avid boater, Diane also enjoys writing about her passion for anything nautical with an emphasis on new/used boats, boat products and family boating. Innovative boat designs and boating products that make the life of a boater easier or more enjoyable are of particular interest. In addition to writing about boats on Suite 101, Diane authors a boating lifestyle website, BoaterLifeOnline.com, and is a marketing consultant for SureShade - a manufacturer of innovative marine sunshade products.

Connect with Diane on these social networks for boating:

Latest Articles

 		Creating a Green Marketing and Eco-Friendly Business Strategy
Sustainable business practices combined with a green marketing focus can be an effective way to attract customers seeking environmentally friendly products.
Apr 19, 2012 - Diane Seltzer
Managing Social Media Impact on Brands, PR and Customer Service
Social media has amplified the voice of the customer, creating new marketing challenges for managing business brands, public relations and customer service.
Feb 23, 2012 - Diane Seltzer
Logo Board Game Shows the Value of Company Brand Recognition
Building strong brands is reinforced in family-friendly game that plays on brand nostalgia and pop-culture memory of popular company brands over the years.
Nov 30, 2011 - Diane Seltzer
Creative Holiday Marketing Ideas for Low-Cost Company Branding
These low-cost and festive holiday marketing ideas celebrate the season while helping to build a memorable company brand and improve customer loyalty.
Oct 5, 2011 - Diane Seltzer
Holiday Promotion Ideas and Tactics Marketing Local Businesses
Increase local business sales during Christmas and holiday seasons with these strategies, tactics and ideas for targeted local marketing and promotions.
Sep 19, 2011 - Diane Seltzer
USPS Potential Service Shutdown Impact on Direct Mail Marketing
Financial decline of the United States Postal Service threatens service cutbacks or future default shutdown that could impact direct mail marketing efforts.
Sep 7, 2011 - Diane Seltzer
Marketing Corporations as People: Personalizing a Company Brand
Some say corporations are people too. True or not, these ideas can help build a company's brand personality by being more personalized in marketing efforts.
Aug 13, 2011 - Diane Seltzer
Creating a Company Blog to Improve Branding, PR and Web Traffic
A company blog acts as an extension of a corporate website to help develop brand recognition, support public relations goals and drive more website traffic.
Jul 31, 2011 - Diane Seltzer
Using Mobile QR Code Smartphone Scan Tags in Marketing Promotions
How to build a marketing promotion that uses QR codes or scan tags with smart phone applications. Review ideas for marketing promotions and campaigns.
Jun 30, 2011 - Diane Seltzer
Using a Marketing Plan Template to Build Strategies and Tactics
How to build an integrated marketing plan that uses templates and outlines to develop marketing strategies and tactics in an annual or go-to-market plan.
May 30, 2011 - Diane Seltzer